Sustainability and innovation: the trends of the moment in the cosmetics industry

Sustainable cosmetics are at the heart of the cosmetics industry’s evolution.

Indeed, an increasing number of consumers and brands are placing environmental friendliness and innovation at the heart of their priorities
But what are the main trends that are defining the future of sustainable beauty?
And what will be the next challenges for our industry?

In this article we will discover in detail the answers to these and other questions, talking about Clean Beauty, natural ingredients, holistic beauty and the new but promising trend of Male Beauty. All, of course, with a focus on the importance of sustainable cosmetics.

Beauty and sustainability: a green revolution

The cosmetics industry, as anticipated, is undergoing a significant green revolution, with an increasing emphasis on reducing greenhouse gas emissions and adopting environmentally friendly production practices. This change manifests itself in a more conscious use of resources, favouring the upcycling of natural materials and ingredients. In fact, several reports highlight the growing consumer interest in environmentally friendly products.

97% of consumers are interested in the transparency of ingredients, while more than a third prefer brands that reflect sound environmental practices and values [1].
Another crucial aspect is the use of food waste in the production of ingredients. About one third of the food produced, equivalent to 1.3 billion tonnes, is wasted each year, contributing significantly to methane emissions in waste sent to landfill [1].

This focus on upcycling is not limited to ingredients, but also extends to packaging, with 91% of consumers expressing a preference for less packaging and 88% favouring refill solutions.

Almost three quarters of consumers globally are in fact willing to pay more for sustainable packaging [2].

The search for solutions that balance aesthetics, functionality and sustainability is therefore driving beauty brands to explore new materials and production processes. The aim, of course, is to meet the expectations of modern consumers, who are rightly becoming increasingly aware of the impact their purchases have on the environment.

Ingredients and processes: maximum focus on safety

The safety and efficacy of ingredients also remain a priority in sustainable cosmetics
, with a specific focus on moisturising and nourishing active ingredients that respect the skin’s balance.

Innovation in this field is in fact moving towards identifying biocompatible substances that guarantee long-term skin care benefits, while maintaining a low ecological impact even in the production and distribution phases.

The search for innovative ingredients for cosmetics highlights interest in active substances for blemish-prone skin, plant-derived emulsifiers and stabilisers from recycled fibres, and sustainable alternatives to collagen derived from microalgae, emphasising the importance of an environmentally friendly approach to skin biology [3].

The unique needs of skin during the menopause receive attention with the development of specific sustainable cosmetics, reflecting a trend towards support, education and empowerment of women during this phase of life [4].

Holistic beauty: wellness in the daily routine thanks to sustainable cosmetics

The concept of beauty is evolving towards a more holistic view that integrates physical, mental and emotional well-being.
Indeed, consumers are looking for products that not only improve their outward appearance but also contribute to a feeling of inner well-being.

This approach is reflected in new product launches enriched with natural ingredients and formulations that promote healthy skin and mental and physical well-being. Some examples of holistic beauty products:

  • Formulations enriched with essential oils to promote calm and relaxation.
  • Cosmetics infused with plant extracts with antioxidant action to nourish the skin and spirit.
  • Skin care products that incorporate Ayurvedic principles, aiming for inner and outer balance.
  • Beauty therapies that combine aromatherapy and phytotherapy for a holistic approach to well-being.

Beautiful and sustainable: commitment also craves lightness

As we have seen, consumers are increasingly aware of their environmental responsibility and are looking for brands that reflect their values.
This awareness translates into an increased demand for cosmetic products that are effective and also pleasant to use, showing that commitment to the environment can coexist with a desire for lightness and everyday pleasure.

For those wishing to develop private label projects, lines and products, relying on the companies in the Naturalia Tantum cluster is a winning choice.

Our approach combines innovation and sustainability, with the aim of creating green products that reflect a concrete commitment to the environment, while maintaining high standards of pleasure and quality in everyday consumer use.

Male Beauty: the rise of male care in sustainable cosmetics

As mentioned above, the latest trend to be interestingly mentioned is the rise of the male segment. More and more men are looking for skin care products that are both effective and environmentally friendly.

Products specifically formulated for men, such as facial cleansers that combat acne and shaving irritations, are in fact becoming increasingly popular.

Male Beauty thus reflects a change in behaviour and expectations, where the efficacy of products is harmoniously combined with sustainability also for the male universe.